Update: The trailer arrival has now been officially confirmed via the @avatar account on Instagram! The original story is below.
On the morning of October 29th, news broke that the next Avatar: The Way of Water trailer would be premiering exclusively during the Good Morning America broadcast on November 2nd. The source of the news was vetted: ABC's own programming schedule. After widespread reporting, however, fans began to notice that the line referencing the trailer premiere was removed from ABC's PR schedule. So what's up with the Avatar trailer premiere?
There are several possible explanations for the removal of the Avatar trailer from the programming schedule.
The first reason is that the reveal of the premiere was premature. Disney has been playing details about The Way of Water very close to the chest. There are less than 48 days remaining until its December 16th release date. Tickets are still not on sale, and the final runtime is not confirmed. Director James Cameron is known for working right up to the buzzer, so it remains to be seen if the mystery surrounding the film is a calculated attempt at driving interest in it, or due to other factors. If the reveal was premature, we will expect to see official confirmation from other Disney sources early next week.
The other reason? The reveal of the premiere was incorrect. The logistics of ensuring every piece of information that passes through the Disney media conglomerate is up-to-date is unthinkable. According to insiders with knowledge of Disney's marketing plan, the premiere of the Avatar: The Way of Water story trailer has been highly in flux, with several options on the table. It is likely that the plans to premiere the trailer changed without warning, and the ABC PR team did not update the programming schedule to reflect the changes until after the schedule was picked up by media sources.
Regardless, we'll be waiting with baited breath at 7:00am EDT on the off chance that the next trailer does still premiere during Wednesday's GMA broadcast! Avatar: The Way of Water sails into theaters on December 16th.
Kelutral has reached out to ABC's PR team regarding the programming modification. No response has been received at this time.
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